F/W19 Market Trends
FOSSIL GROUP’S FALL/WINTER 2019 TRENDS
I led a design council consisting of Creative, PD, and R&D leaders across our 3 design studios in Dallas, Switzerland, and Hong Kong. We created trend briefs for our factories and component suppliers to direct them on what materials, colors, and treatments we wanted to present at our biannual innovation summits. We would then present the trend brief and components to the global design teams.
Once all the brand’s collections were finalized I would publish the seasonal trend report to all of the regional sales teams. The sales teams used the report along with visual boards in our showrooms when presenting to wholesale accounts to influence their buys and push the trends forward to the final consumer.
